Despite the fact that the coronavirus pandemic is far from being under control, some hard-hit countries reportedly have begun considering the benefits of reopening at least some parts of society. Amid criticism, Spain, one of the countries in Europe worst affected by the pandemic, began a partial lifting of lockdown restrictions, allowing nearly 300,000 nonessential workers in construction and manufacturing industries to go back to their jobs. Shops, bars, and restaurants, however, remain closed. Italy, Austria, Czech Republic are cautiously opening small stores, while in Denmark schools and kindergartens are scheduled to reopen next week. In other words, the plans to reopen parts of society while the pandemic has not reached the deescalation phase is not coming back to normalcy, but entering a new phase of learning how to sagely live with the pandemic. Chinese industries, in the meantime, are reportedly bouncing back, including fashion, which is witnessing «revenge shopping spree» across different markets, including luxury.