Fashion industry and the way products are created haven’t changed for a long time. While digitalization is rapidly changing most of the aspects of our lives, a growing number of fashion companies slowly embrace that digital is the future. We’re not only talking about experimental initiatives like uniquely virtual clothing lines by a Scandinavian brand Carlings, which by the way sold out unexpectedly quickly considering consumers were paying up to $30 per pieces that only exist on screen. From use of virtual reality in the design process to the use of smart data in marketing— technology is influencing fashion industry’s value chain. 
Designers create in 3D and pass designs to factories in 3D, shortening the finalization time considerably. Brands use digital showrooms allowing to skip a complete sample collection for the order phase, so the factories do not manufacture a physical product until the final step. Many experts believe, that this kind of end-to-end digitalization is an effective way to address the key issues fashion companies are facing: creating appealing designs that capture the next trend while operating faster. Others argue, that current fashion model of consumers chasing the novelty new collections barely before the outfits from the previous one are worn several times is broken, and any technological advancement, like digitalization, should aim to solve the sustainable transformation of the industry. While you’re deciding where you stand on this argument, we invite you to dive into online shopping on our platforms, where you can find minimalistic, trendy designs crafted specifically for the needs of our changing times.