In the words of Alona Pardo, a curator of this year’s London exhibition that surveyed masculinity, “in 2020, it’s more apt to refer to ‘masculinities’ in the plural to underscore the many ways in which one can be a man or become one”. We can’t agree more. It’s high time to act on hurting biases and stereotypes. Take a rigid set of expectations and perceptions for all genders, and shake them, every day with small actions. We deserve better than the toxic mainstream culture of masculinity and femininity.
We’re thrilled to see fashion’s contribution to help change traditional notions of gender, and we rise to the task to create seasonless fashion for all. Browse through our collections of redefined fashion necessities, you might come across a fashion inspiration or even a ready-to-pick gift idea. We invite you to take a moment to celebrate men and appreciate the positive role models in your life. Not only today, but it’s also just that the international men’s day makes a perfect reminder.